Portrait retouching is ethical as long as it is done with the sole purpose of enhancing the exquisiteness of the image. It hardly matters if it is done for commercial or personal purpose. And the way to do is to use a combination of retouching styles.
There are several kinds of super models and celebrities who literally make their living out of their picture perfect looks and figures. It is no longer a secret what makes them so prefect on magazine covers and ad campaigns when in real life they may have the similar imperfections as any ordinary humans. While to great extent their good looks earn the kind of adulation they enjoy, but a lot of credit goes to retouching of their photos or portraits. So much so that when one looks at such portraits, it often does not cross the mind that the wrinkles have digitally vanished, the image is lot paler now and the light effects is artificially induced. What remains is pure admiration for the thing of beauty.
Portrait retouching can be done using various techniques. Most photos need more than one technique to make the final result better. One of the predominantly used techniques is the color correction. There are reasons to mention this technique specifically. This is one of the basic techniques. But it is extremely effective in turning an image from just good to great. Further, the color correction techniques can be performed without much hassle. But the point must be noted that the portrait must not lose its realistic look. Since portraits are mostly close up shots even the intricate details are visible, thus it very important to balance the color effects.
The important portrait retouching process is the red eye treatment. It is easy to perform this through Photoshop. The red eye treatment is very easy to eliminate. But it is appreciated if it is clubbed with some other eye treatment for making it classier. It adds sparkle to the eyes and makes the portrait even livelier. The wrinkle treatment is very essential for portraits. There are special tools for softening the wrinkles. Especially areas like those round the eyes, where there are fine wrinkles, need special attention. However, the extensive use of the pen tool should not alter the fundamental features of the face. Tooth whitening is the other important portrait retouching techniques. The hearty laughter should not be marred with imperfect teeth color. It may be difficult to maintain the milky whiteness of teeth in real life. But Photoshop retouching can easily be use for this purpose. It also is used to technically treat several other teeth imperfections.
Portrait retouching is never complete without some amount of skin retouching. Even a small blemish in the skin can ruin the quality of the portrait. Thankfully with technique like portrait retouching, they can be complete erased. Skin imperfections of various kinds can be erased using this technique. Often photographs have difference of in the skin color at various parts. These problems can also be effectively treated with this technique.
Now even ordinary folks can now relax and get their portrait retouching needs done with just a click of mouse. The online photo editing services are quite accessible. Excellent work is their signature and the prices are very affordable.